Regeneration and renewal continue at a breathless pace in Britain’s second largest and most culturally diverse city.

From world-class shopping at the iconic ‘bubble-wrapped’ Selfridges Bullring shopping centre, to a famous chocolate factory – Birmingham has plenty to offer as well as the cricket.

Take a look at our top 5 things to do in Birmingham!

Cadbury World

An absolute must for any chocolate lover. Cadbury World provides a great insight to how your favourite snack is made, allowing you to uncover the fascinating story of Cadbury chocolate.

You’ll discover the origins of the cocoa bean amidst trees and waterfalls in the Aztec Jungle, before jumping on board the magical Cadabra ride visiting the Chocolate Adventure Zone and a 4D cinema experience featuring Cadbury’s most popular characters. At the end of your tour, there is a chance to enter the biggest Cadbury store in the world, where the options for buying chocolate are practically unlimited!

Bullring Shopping Centre

Known for its vibrant mix of shops and restaurants, the Bullring offers the perfect shopping experience. The heart of Birmingham has over 200 shops to explore and is one of the most popular shopping destinations in the UK.

This shopping centre also has a variety of restaurants with the idyllic backdrop of St Martin’s Church, making it the ideal location to sit back and relax following a successful shopping trip.

National Sea Life Centre

The Sea Life Centre in Birmingham takes visitors on an undersea voyage with over 60 displays of freshwater and marine life. Prepare for astonishing close views of everything from humble starfish to tropical sharks.

Be wowed by the many strange, beautiful and fascinating creatures of the deep as you journey through this amazing underwater world.


Not only is Birmingham home to the Bullring, there is also Mailbox to satisfy your retail needs. With an indulgent combination of shops, a cinema, restaurants and café bars – Mailbox has something for everyone.

This upmarket shopping development has an exclusive waterside location which allows several restaurants to overlook the canal.

Winterbourne House and Garden

If you want to escape from city life forthe afternoon, then Winterbourne House and Garden is a hidden refuge which offers a stunning alternative.

The seven-acre botanic garden and historic Edwardian house are a treat for the senses. The house and garden are open daily and visitors can explore two floors of museum exhibition rooms with interactive exhibits that bring the history to life. The botanical garden contains over 6,000 different plant species offering a tapestry of colour, texture and scents throughout the seasons.